How Collaboration and Technology Can Drive Change in Hospitality

Accor Ahead - Spotlight on what's Driving Hospitality Forward

Innovation

Hospitality has always blended human connection with thoughtful innovation. Today, technology offers new ways to enhance this balance, from tools that streamline staff planning to systems that help offer more personalized guest recommendations. The growing role of technology is clear: for exemple, looking at AI alone, the AI in Hospitality Market is forecasted to soar to USD 70.32 billion by 2031, up from a valuation at USD 16.33 billion in 2023.


This shift changes how hotels and restaurants operate, creating new possibilities for the guest experience. For guests, the goal is to provide more seamless and personalized stays, with conveniences that simplify travel and create deeper connections with our brands. For owners, it means access to better performance insights and new tools to build guest loyalty. Employees also benefit from more efficient workflows that support their wellbeing and allow them to focus more on creating memorable guest experiences.


More than ever, emerging technologies and cross-industry collaboration are enriching what it means to stay, work, and thrive in the hospitality sector, and with Accor — whether through reducing waste, elevating wellness offerings, or redefining personalized luxury. In this era of relentless technological evolution, the key to enduring success lies in fearless adaptation and bold evolution. It is essential to redefining what it truly means to be pioneering in an interconnected world.


At Accor, our Innovation Lab is a key platform where our teams collaborate with startups to address operational challenges and experiment with new concepts. This past June at VivaTech Paris, we showcased three of these partnerships: Fullsoon, Alltheway, and Luniwave. These initiatives are helping us scale solutions that deliver tangible benefits.

Driving Innovation Ahead

Discover three of the startups with which we collaborate and the innovations they bring to hospitality

Luniwave



How Gamification Drives Sustainable Habits

Luniwave turns water conservation into an engaging game where guests set personal water-saving goals and earn rewards. This playful approach makes sustainability tangible and rewarding, transforming a daily routine into a meaningful action.

Fullsoon



Turning AI Innovation into Food Waste Solutions

Fullsoon uses AI to help hotel kitchens optimize inventory and reduce food waste. By predicting demand more accurately, the platform enables restaurants to order smarter and operate more sustainably.

Alltheway



Innovating Luggage Handling for Better Travel

Alltheway offers a convenient luggage check-in service at hotels and city-center locations, allowing guests to travel hands-free. This service reduces stress and encourages more sustainable journeys by making public transport easier to use.


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