2025 Hospitality Benchmark Report
“Please don’t leave me!”
If you’re finding that your abandonment rates are rising and you’re realizing you need to prevent guests from leaving your booking engine, then this is a sign it’s time to step up your marketing game.
Because if guests fail to complete their booking, it means one of two things: Either they’ve lost interest, or they’re running into the arms of OTAs.
But there is a way to bring guests back to you using the guest data you’re already so good at collecting — winning them over with personalized campaigns that will have them questioning why they ever left you in the first place.
You just need to identify what’s causing your cart abandonment and understand its impact. That way, you can implement the right solutions to solve your leaky bucket of a booking engine. And we’ve got just the guide to help you do it.
Turn lost opportunities into direct revenue
Not sure how to recover abandoned guests? Our guide, Top 12 strategies to recover revenue from website & cart abandonment, reveals why guests abandon bookings (and what it’s really costing you), how to recover those opportunities, and what makes 90% of your guests willing to spend more when they book direct.
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Numbers that matter
90% of travelers aged 44 and younger want entertainment, sports, etc, when they travel This is a sentiment felt by travelers worldwide, so how are you working this into your hotel’s branding and promotion?
What do your email campaigns tell guests they can expect when visiting your hotel? Use this expectation and the data you collect on these future guests to ensure you are targeting their preferences.
Egypt needs 250,000 more hotel rooms
Not exactly the problem you want to have, but maybe there’s a lesson here. Any hotelier will tell you that, especially during busy seasons, it can be difficult to keep up with demand. So, whether it’s making the most of your available rooms or simply keeping up with demand as your phones ring off the hook, don’t let it get ahead of you.
Average deal size in Thailand expected to reach THB1.8 billion in 2025
If you’re a hotelier in Thailand, you may be feeling the ever-increasing uncertainty amid the tourism industry. But rest assured that big hotel deals are being made. And while this won’t be a “fix” for the current uncertainty, it could be the push your hotel needs to foolproof your marketing and maintain a database full of guests to weather the storm.
Trends that matter
Trend #1: Real-time availability just got more complicated
While AI search tools don’t have the ability to identify final exact hotel prices and availability yet, they will soon. This means hoteliers should drill down on their metasearch so that when AI tools do eventually rely on metasearch to show real-time availability, your hotel will index.
Trend #2: Indian travelers want it all
Whether it’s a leisure vacation, a metro or non-metro city, or a domestic or international destination, Indian travelers want to try it all this summer. And there’s a lot to learn about their travel preferences no matter where your hotel is located, so use this article as your jumping-off point to figuring out the data you want to collect from these guests so you can start engaging with them.
Trend #3: A digital "uh-oh"
Guests’ expectations are changing rapidly, and some are questioning whether the travel industry in Southeast Asia has the tech to keep up. Without the tech to power your data collection, your guest communication and guest relationships will fall flat. You can’t build evergreen profiles on your guests if you're running on legacy technology.
Perspectives that matter
BLOG: Hotel data management: How smarter data leads to higher revenue
Think you can get by with collecting large amounts of data and figure out “who’s who” later? While it may be tempting in the short-term, it can actually cost you long-term revenue. Learn how breaking down your data silos and prioritizing your hotel data management drives personalization and revenue gains.
What if your past guests held the key to future revenue? Hotel Indigo Bali Seminyak Beach tapped into guest data to launch a “We Miss You” campaign that hit all the right notes — personalized offers, a 42% open rate, and 92 room nights booked. See how a smart email and the right insights turned nostalgia into revenue.
BLOG: 5 key takeaways from NAVIGATE Austin 2025
Amongst fierce competition, you have to be just as fierce. For Crown & Champa Resorts, they met that standard with Revinate Marketing. Discover how they attracted loyal guests and boosted direct business using automated, data-driven campaigns in just 10 months — reaching their ideal guests before any other hotel could capture their attention.
Is your hotel keeping up?
Learn how your hotel performance compares to others in your market based on data from thousands of hoteliers across the globe. Make sure you’re prepared to meet your revenue goals for the rest of 2025.
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Methodology
Data definitions and how to navigate the benchmark report
This report contains data collected from Revinate hotel software products (Revinate Marketing, Revinate Guest Feedback, Revinate Ivy, and Revinate Reservation Sales) from January 1, 2024 through December 31, 2024.
To create this report, we analyzed 2.4 billion emails, 383 million guest records, 24 million guest reviews, 23 million text messages, and 5.9 million calls from hoteliers located in North America, APAC, and EMEA. Data from Revinate Ivy and Reservation Sales are limited to North America.
Find more information below on how we defined the statistics and calculated the data in this report.
We’ve also included definitions for acronyms and information on regional segmentation.
One important call out, as with every hospitality benchmark report we publish, we take into account numbers on a same-store-sales concept.
This will invariably mean variances from previously reported numbers for 2023.
Drop us a line if you’d like to understand this better or if you have questions: media(AT)revinate.com