The Best for Your Guest. The New PINK PLANET GROUP Will Pioneer Sustainable Luxury
High Wycombe, United Kingdom – November 2025, Three pioneers in their categories – BWT Water Dispensing, ADA Cosmetics and BWT water+more – unite their strengths in water and beauty to deliver sustainable innovation and excellence for the global hospitality world.
With more than 1,000 employees worldwide, own production facilities and strong R&D capabilities, the globally operating PINK PLANET GROUP combines deep best water technology and beauty expertise into a single mission: to make sustainability the standard in comfort, hygiene, and guest experience.
One Group. One Vision. One Target Change the Flow.
With leading technologies, sustainable production, and exceptional service, The PINK PLANET GROUP positions itself as a technological and strategic pioneer for the hospitality sector – uniting innovation, responsibility, and design at a new level of excellence.
Uncompromising Goal: Delighting Hotel Guests
From BWT Diamond Mineralized Water, the world’s most valuable mineralized water perfected on site through patented water treatment technology, to mineralized water solutions for barista-quality coffee and tea, the Group’s water brands redefine taste, quality and convenience.
Together with ADA Cosmetics’ skin care competence and leading technology for refillable and recyclable dispensing systems, these three branches reduce plastic waste, eliminate unnecessary transport, and elevate hygiene and aesthetics to a new level. For The PINK PLANET GROUP, sustainability is not an option – it is the foundation and mindset of everything they do.
Empowering Sustainable Growth
Whether for hotels, restaurants, offices or Spa environments, the Group’s integrated solutions demonstrate that sustainability and luxury can perfectly coexist – creating meaningful impact for people and the planet.
Independent in Spirit, United by Purpose
The PINK PLANET GROUP operates with entrepreneurial independence and shared purpose. Each branch – BWT Water Dispensing, ADA Cosmetics and BWT water+more – continues to stand for excellence in its category while contributing to a common goal: to redefine hospitality through sustainable innovation and responsible growth.
About PINK PLANET GROUP
PINK PLANET GROUP brings together three industry pioneers – BWT Water Dispensing, ADA Cosmetics, and BWT water+more – to offer hotel businesses worldwide everything they need for sustainable luxury in water and beauty solutions from a single source.
With over 1,000 employees, own production facilities, and strong R&D capabilities, the Group combines deep expertise in water technology and personal care to make sustainability the standard in comfort, hygiene, and guest experience.
By merging innovation, design, and environmental responsibility, The PINK PLANET GROUP empowers hotels, restaurants, and spas to deliver excellence with a lighter footprint — proving that luxury and sustainability can go hand in hand.
One Group. One Vision. One Target. Change the Flow. More information at pinkplanetgroup.com.
About BWT
The Best Water Technology Group is Europe's leading water technology company. Around 6,500 employees work towards the goal of providing customers from private households, commerce and industry, hotels and municipalities with innovative, economic and ecological water treatment technologies, that guarantee maximum safety, hygiene, health and well-being in the daily use of water. BWT provides modern water treatment systems and services for drinking water, pharmaceutical and process water, heating water, boiler water, water for cooling and air conditioning systems as well as water for swimming pools.
All over the world our Research & Development teams, using state-of-the-art methods, work on new processes and materials with the aim of developing ecological and economical products. A key development issue is the reduction in the products’ use of operating resources and energy consumption and the resulting minimisation of CO2 emissions. The declared goal of BWT is to make perfect quality drinking water available all over the world and to reduce the consumption of single-use plastic bottles. That saves the complex transport, storage and disposal of single use water bottles. BWT pays particular attention to sustainability, social responsibility and the careful use of limited resources in order to leave a beautiful, livable world for future generations – according to the claim: BWT - For You and Planet Blue.
More information about the group of companies at www.bwt.com.
About ADA Cosmetics
ADA Cosmetics is a global leader in hotel cosmetics. For more than 45 years, the company has been innovating, developing, and producing high-end personal care products and dispensing systems for hotels, cruise ships, and airlines. The company serves more than 30,000 customers in 115 countries, and it has its own manufacturing facilities in Europe and APAC.
ADA Cosmetics has over thirty brands, from luxury, boutique-style, and international designer names to certified natural cosmetics lines. With the ADA Atelier, customers can create their own personalized, bespoke range. Furthermore, the company is a pioneer and market leader in hygienic dispensers and refill systems.
The entire value chain of the ISO 14001-certified company is geared towards eco- friendly, sustainable business practices. ADA Cosmetics is the only manufacturer of amenities worldwide whose core product range is Cradle to Cradle Certified® Full Scope Silver. Europe’s leading supplier of branded hotel cosmetics is headquartered in Kehl, Germany, and employs 700 people from 30 nations across 16 locations in Europe, the Middle East, Asia, and the USA.
Learn more at ada-cosmetics.com
With more than 1,000 employees worldwide, own production facilities and strong R&D capabilities, the globally operating PINK PLANET GROUP combines deep best water technology and beauty expertise into a single mission: to make sustainability the standard in comfort, hygiene, and guest experience.
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One Group. One Vision. One Target Change the Flow.
“The PINK PLANET GROUP is more than a new company – it is a shared commitment to change the way our industry operates,” says Lutz Hübner, Chairman and CEO of The PINK PLANET GROUP. “Our mission is clear: to enable our partners to act responsibly while offering their guests the highest levels of comfort, hygiene and enjoyment. We think global, but we act local – directly on site, where we make the difference.”
With leading technologies, sustainable production, and exceptional service, The PINK PLANET GROUP positions itself as a technological and strategic pioneer for the hospitality sector – uniting innovation, responsibility, and design at a new level of excellence.
Uncompromising Goal: Delighting Hotel Guests
From BWT Diamond Mineralized Water, the world’s most valuable mineralized water perfected on site through patented water treatment technology, to mineralized water solutions for barista-quality coffee and tea, the Group’s water brands redefine taste, quality and convenience.
Together with ADA Cosmetics’ skin care competence and leading technology for refillable and recyclable dispensing systems, these three branches reduce plastic waste, eliminate unnecessary transport, and elevate hygiene and aesthetics to a new level. For The PINK PLANET GROUP, sustainability is not an option – it is the foundation and mindset of everything they do.
 |
Empowering Sustainable Growth
“The PINK PLANET GROUP combines the best of two worlds,” adds Jon Wicks, COO of The PINK PLANET GROUP. “We bring together water treatment innovation and sustainable beauty care to help our customers and partners achieve a higher standard of comfort, design, and environmental responsibility. True change happens when sustainability and excellence go hand in hand.”
Whether for hotels, restaurants, offices or Spa environments, the Group’s integrated solutions demonstrate that sustainability and luxury can perfectly coexist – creating meaningful impact for people and the planet.
Independent in Spirit, United by Purpose
The PINK PLANET GROUP operates with entrepreneurial independence and shared purpose. Each branch – BWT Water Dispensing, ADA Cosmetics and BWT water+more – continues to stand for excellence in its category while contributing to a common goal: to redefine hospitality through sustainable innovation and responsible growth.
The PINK PLANET GROUP does not follow the stream. It changes the flow.
For more information, please visit pinkplanetgroup.com.
©PINK PLANET GROUP
Lutz Hübner, CEO of The PINK PLANET GROUP, embodies visionary leadership and a clear mission to redefine hospitality through sustainable innovation.
For more information, please visit pinkplanetgroup.com.
©PINK PLANET GROUP
Lutz Hübner, CEO of The PINK PLANET GROUP, embodies visionary leadership and a clear mission to redefine hospitality through sustainable innovation.
 |
About PINK PLANET GROUP
PINK PLANET GROUP brings together three industry pioneers – BWT Water Dispensing, ADA Cosmetics, and BWT water+more – to offer hotel businesses worldwide everything they need for sustainable luxury in water and beauty solutions from a single source.
With over 1,000 employees, own production facilities, and strong R&D capabilities, the Group combines deep expertise in water technology and personal care to make sustainability the standard in comfort, hygiene, and guest experience.
By merging innovation, design, and environmental responsibility, The PINK PLANET GROUP empowers hotels, restaurants, and spas to deliver excellence with a lighter footprint — proving that luxury and sustainability can go hand in hand.
One Group. One Vision. One Target. Change the Flow. More information at pinkplanetgroup.com.
 |
About BWT
The Best Water Technology Group is Europe's leading water technology company. Around 6,500 employees work towards the goal of providing customers from private households, commerce and industry, hotels and municipalities with innovative, economic and ecological water treatment technologies, that guarantee maximum safety, hygiene, health and well-being in the daily use of water. BWT provides modern water treatment systems and services for drinking water, pharmaceutical and process water, heating water, boiler water, water for cooling and air conditioning systems as well as water for swimming pools.
All over the world our Research & Development teams, using state-of-the-art methods, work on new processes and materials with the aim of developing ecological and economical products. A key development issue is the reduction in the products’ use of operating resources and energy consumption and the resulting minimisation of CO2 emissions. The declared goal of BWT is to make perfect quality drinking water available all over the world and to reduce the consumption of single-use plastic bottles. That saves the complex transport, storage and disposal of single use water bottles. BWT pays particular attention to sustainability, social responsibility and the careful use of limited resources in order to leave a beautiful, livable world for future generations – according to the claim: BWT - For You and Planet Blue.
More information about the group of companies at www.bwt.com.
 |
About ADA Cosmetics
ADA Cosmetics is a global leader in hotel cosmetics. For more than 45 years, the company has been innovating, developing, and producing high-end personal care products and dispensing systems for hotels, cruise ships, and airlines. The company serves more than 30,000 customers in 115 countries, and it has its own manufacturing facilities in Europe and APAC.
ADA Cosmetics has over thirty brands, from luxury, boutique-style, and international designer names to certified natural cosmetics lines. With the ADA Atelier, customers can create their own personalized, bespoke range. Furthermore, the company is a pioneer and market leader in hygienic dispensers and refill systems.
The entire value chain of the ISO 14001-certified company is geared towards eco- friendly, sustainable business practices. ADA Cosmetics is the only manufacturer of amenities worldwide whose core product range is Cradle to Cradle Certified® Full Scope Silver. Europe’s leading supplier of branded hotel cosmetics is headquartered in Kehl, Germany, and employs 700 people from 30 nations across 16 locations in Europe, the Middle East, Asia, and the USA.
Learn more at ada-cosmetics.com
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