SHR is founded on the belief that companies have an obligation to invest resources not simply for their own benefit, but for the benefit of their clients, and in a larger sense, for their industry and the world. It is through this belief that SHR has simplified the growing complexity of hospitality distribution technology as much as we have while helping hotels get the most out of that distribution.
Yet, with our newfound growth, both in capital and personnel, we knew we had an opportunity, even an obligation, to do more. But we would need to stay away from the typical conference environment of product pushing and upselling. We would have to create something new that would be about the participants and not about SHR.
With this fresh mindset, SHR recently held its first Innovation Summit in Houston, Texas.
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