UgoVirtual™ to Enable Transformation of HEALTHTAC East 2020 Into Premier Virtual Event

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UgoVirtual™ to Enable Transformation of HEALTHTAC East 2020 Into Premier Virtual Event for the Senior Living Market

Provider of comprehensive virtual event platform selected to assist annual senior living market networking forum in pivoting to online meeting platform.

ATLANTA - March 25, 2020 - UgoVirtual™, the travel and hospitality virtual solutions company, has been selected to provide the technology behind the transformation of HEALTHTAC East 2020 to a comprehensive virtual networking forum and online event. Set to take place as originally planned on March 30 and 31, the interactive annual event is designed to connect qualified solution providers with C-level executives in all aspects of senior assisted living, memory care and skilled nursing /rehabilitation industries. In response to the travel bans that followed the Coronavirus (COVID-19) outbreak worldwide several weeks prior to the planned onsite event, Senior Living News and HEALTHTAC, the event's organizers, made the strategic decision to pivot to a virtual event, rather than postponing or cancelling.

"We have an obligation to take a leadership role in every aspect possible as we all are confronted with the current challenges of COVID-19," said Rich Viola, Founder and CEO of Senior Living News and HEALTHTAC. 

"The health, safety and well-being of our attendees, the teams they employ, residents for whom they are responsible, as well as our own staff, and families most of all, is our highest priority. We felt that taking the event online in order to maintain this opportunity for ongoing industry education and networking was the responsible thing to do, especially considering the timely subject matter."

The newly formed HEALTHTAC Virtual event will aggregate the power of virtual reality, web conferencing and e-learning technologies delivered by the UgoVirtual platform. Some of the virtualized sessions will include:

"Culture, Coronavirus and Recovery-What we can learn from companies that are weeks ahead in responding to this pandemic," by keynote speaker Gustavo Grodnitzky, Ph.D., author of Culture Trumps Everything, 

The Unexpected Truth about the Ways Environment Changes Biology, Psychology, and Behavior Properly dealing with and the most up-to-date facts about COVID-19 by Barbara Kane, VP, Industry Relations, ECOLAB Industry panel on COVID-19 Private meetings with service and product leaders focusing on problem solving to yield solutions and enhancements

In addition, keynote speaker Gustavo Grodnitzky, Ph.D., will present, "Culture, Coronavirus and Recovery-What we can learn from companies that are weeks ahead in responding to this pandemic" in two sessions. The first is a strategic overview of the seven steps we will take to overcome this pandemic, and the second is a tactical breakdown of the strategic overview described in the first session.

HEALTHTAC participants will leave ready to create an action plan to weather a downturn and position themselves for recovery. They will understand recent successes and failures of organizations dealing with the coronavirus pandemic. They will also understand how the decisions they make today will influence their culture tomorrow.

"Our objective is to help facilitate keeping businesses moving forward with a forum inspiring an open dialogue and timely awareness," said Viola. "Making this virtual event happen now is something from which we all can benefit, and it has been very well received, with some new attendees registering that would not have been able to attend the onsite event."

The UgoVirtual virtual event platform is a flexible and highly configurable solution that enables event organizers and meeting planners to virtualize industry tradeshows, brand ownership/franchisee events, and user conferences. UgoVirtual emulates and enhances the experience and content available at traditional events. The modular platform can be utilized to host an online-only event or to augment an onsite event, expanding reach, revenue opportunities, active participation and value to all stakeholders.

For more details on HEALTHTAC East 2020, please visit To learn more about UgoVirtual's comprehensive virtual platform for the travel and hospitality market, please visit

About UgoVirtual 

UgoVirtual is a comprehensive digital platform exclusively focused on the global hospitality and travel sector that provides virtualization of industry tradeshows, corporate events, meetings and hotel property tours. As technologies like virtual reality, e-learning and web conferencing have converged, the UgoVirtual platform harnesses their combined power to resolve the pain points and challenges of event organizers, exhibitors and industry professionals, making it possible to BE EVERYWHERE. The brainchild of a group of hospitality and technology industry veterans with over 80 years of combined experience, UgoVirtual leverages a proven digital platform that is currently utilized by many of the world's leading enterprise organizations to virtualize events, provide on-demand content and allow online collaboration and learning environments. For more information, please visit and connect with us on Facebook, Twitter and LinkedIn.

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