Sawitri Khan in Marimekko 60th anniversary campaign

Sawitri Khan, an Indonesian model from Bali, is one of the faces in the Spring / Summer ‘24 campaign for the iconic Finnish brand Marimekko. The campaign celebrates the 60th anniversary of its most globally recognized print Unikko.

Marimekko Spring_Summer ‘24 collection _ Signature prints

The Unikko pattern was designed by Maija Isola in 1964, and it is one of the most recognized Marimekko print designs in the world of art and fashion. Maija Isola designed Unikko to be an abstraction of a flower rather than a photorealistic rendition. 

The campaign is already visible in Marimekko stores worldwide including Canada,  Japan, Singapore, South Korea, Vietnam and Taiwan. One of the models who take part in the campaign is Sawitri Khan from Indonesia.

Indonesian face in Finnish fashion

The collaboration with Marimekko is another successful project for a global brand featuring Sawitri. Since moving to Europe in 2018 Sawitri has worked for brands such as Adidas, Puma, Zalando, Farfetch, Sinsay and Guerlain. Her latest editorials in magazines include "As raízes das lembranças by Juanita Richards" for Vogue Portugal and "Genesis! by Michal Polak" for Polish K MAG and a cover for Maxima in Portugal.

Read more about Sawitri Khan in Marimekko

Marimekko Spring_Summer ‘24 collection _ Signature prints

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