Sabre is taking to the road in India with Sabre Space to empower travel agency innovation and growth

Sabre is rolling out its successful Sabre Space roadshow campaign in India. Bringing Sabre experts and executives together with travel agencies in Delhi and Mumbai, Sabre Space offers a dynamic in-person platform for agents to explore the latest technology trends and gain important insights into how to thrive in today’s digital-first travel landscape.

Sam Machado, Managing Director for India and South Asia

A packed agenda includes the latest market and global travel trends, as well as how travel agencies can ensure they don’t get left behind amid growing New Distribution Capability (NDC) offers. Sabre will also be talking about how to streamline travel operations and enhance travel offers through multi-source content, as well as what to expect from Sabre’s Artificial Intelligence-driven technology.

“We’re thrilled to press on with the momentum of our Sabre Space roadshows,” said Brett Thorstad, Vice President of Sabre Travel Solutions, Agency Sales & Airline Distribution, Asia Pacific. “Our Sabre Space events were a huge success when we launched them in 2023, and we continue to add new insights and information for 2024 as the travel landscape, and Sabre’s technology, evolves at pace. We can’t wait to talk to our agency partners in India about the trends we are seeing in the marketplace, and hear about what really matters to them. Customer collaboration is of the utmost importance at Sabre and, by enabling open discussion and ideas sharing through these events, we can advance digital transformation and unlock business growth opportunities together.”

As Sabre continues to speed ahead with its innovation partnership with Google Cloud, Sabre’s Artificial Intelligence-driven technology is already helping travel businesses redefine their retailing and customer strategies. Sabre will be uncovering its latest applications and micro-services that can help agents turn insights from analyses into repeatable, scalable operations. Agents will also find out about how to unlock growth opportunities with a wide range of pan-industry intelligence through Sabre’s insights solutions.

Brett Thorstad, Vice President of Sabre Travel Solutions, Agency Sales & Airline Distribution, Asia
Events also include how to enhance revenue with each customer transaction through Sabre’s Content Services for Lodging, as well as how Sabre’s newly launched Global Shopping capability, infused with advanced AI, can help agents find the right fares on shopping requests for their travellers.

With ever-growing demands on travel agents, automation is increasingly important for agents to maximize efficiency, reduce costs, and improve customer satisfaction at scale by automating repeatable tasks. Agents will learn how Sabre’s Automation Hub can automate complex agency workflows and ticketing processes.

Sam Machado, Managing Director for India and South Asia at Sabre added: “Having returned to Sabre at the beginning of this year to oversee our agency business in India and South Asia, my utmost priority is our customers. Sabre is continuously innovating and enhancing our technology so we have a raft of valuable updates and insights to talk about at our Sabre Space events. I’m looking forward to connecting and re-connecting with our valued agency partners to strategize about how we can further innovate and grow together.”

The Sabre Space events will take place in India on May 8 in Delhi, and May 10 in Mumbai, with more to follow later elsewhere in Asia Pacific. Events have already taken place in Sydney, Singapore, Manila, and Taipei. The roadshow includes engaging booth demonstrations, networking opportunities, and dinner.

About Sabre Corporation    

Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.

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